Dr. Glenn Gearhart CEO of World Market Vendor Services, Inc. provides News and Commentary

Cash-Based Online Payments- A New Dawn is Rising on Global Ecommerce

You are now witnessing a New Dawn in Global eCommerce

Seeking a better life
Since the 1980s many have claimed that internet with eCommerce would turn the developing countries into developed countries and that eCommerce on a global scale would overtake conventional retail sales.

As you know, more than 30 years have passed. Simple mobile phones are now smartphones with internet capabilities. Internet usage and proficiency exceeds 2.4 billion users worldwide- just view the “CIA Handbook - Guide to Country Profiles.” The facts are clear. eCommerce has not turned the developing countries into developed countries. In my opinion it cannot happen with the current credit-based eCommerce payment system. Yes, global eCommerce has grown from year to year, but it will not go viral and explode in growth. It can’t because of the actual and inherent financial losses and risks that are imposed on the eCommerce merchant by the existing commercial online credit-based payment system.

But now the prayers, wishes and hopes of many merchants worldwide are being answered. A new dawn is rising on the billions of individuals who live and work in the developing countries. The long standing promise that advanced technology will bring a higher standard of living to all citizens of the World is now here! The infrastructure, the tools, the new system is in place and is operating to deliver economic growth and prosperity to all.

Creation and Delivery of the “Key”
I am a little surprised, but “the prayed for solution” has arrived quietly, without parades, without grand award parties or without world press converge. Rather, it has just smoothly and quietly slipped into place, and commenced accomplishing the mission. As CEO, I can tell you with first hand knowledge a wise and creatively dedicated team of men and women worked diligently for many, many years to created the “Key” to unlock the eCommerce technology needed to bring the developing countries into the global eCommerce community.

Using this “Key” provides businesses, and individuals direct access to the global free enterprise services needed to grow every developing counties’ economy. It has been proven over and over, that sustained year on year growth raises the standard of living of all. I care not whether you measure growth using the GDP (Gross Domestic Product), the Electricity production and consumption, the annual per capita income, or the annual amount of wholesale or retail sales. Use any or all the measurement parameters you like. The answer will be the same.

The result of free enterprise eCommerce year-on-year growth will ultimately raise the standard of living of all. The result does not mean equal out come for all. Some individuals will receive more benefits than others. The “Key” does not grant everyone social justice or financial equality. But the end result is that the standard of living of all will rise. The “Key” is now available to all. It is now up to businesses and individuals, in each country to join and use this online cash based global economic service to receive the benefits and financial rewards.

Key Questions
I am continually being asked questions about the new dawn and this fantastic, yet simple to setup and use, solution. I know the answers and would love to share this knowledge with you. However, I find that some questioners want short simple answers and others desire a more detailed explanation. To try to address both types of inquiring minds, I have chosen to deliver knowledge using this Blog format and also the World Market vendor training program and Support Center. Our Blog service has a archive section that allows you to research and review previously answered questions.

How did this “Key” thing happen? Who are the un-sung creative heroes? What is this “Key” that has opened the doorway to prosperity? How does the “Key” work? Why does the “Key” work? Why has the existing eCommerce industry failed for 30 years to develop and deliver the “Key?” Can I, or my business, get a copy of the “Key.” How can I, or my business, use the Key? Will we be successful if we join World Market and thereby have the “Key? Are there limitations or restrictions on using the “Key?”

Key Answers
In simple terms, the “Key” was the creation of a technology and the infrastructure that allows global real-time online cash payment transactions, without payment fraud. That may sound simple, but I can assure you it was not. I have the gray, and missing, hair to prove it. If this were simple, it would have existed 30 years ago.

First, to address a couple of important questions: Yes, you or your business can have a Key, by submitting an online application form for a PinPay vendor account and a World Market vendor account, which are typically approved within 3 to 7 days. After approval you are given access to World Market.

Economical Growth for All
For those who have prayed and longed for the day when the billions of individuals who live in poverty could begin to rise up to a better life, it is time for you to tell all. Tell them- “NOW they have the ability to sell their products to consumers throughout the world and to buy products they need at competitive prices from vendors worldwide.”

Providing a safe, simple and affordable infrastructure for local businesses to sell products and to buy products, to trade, with merchants through the world, is the foundation of capitalism and the free enterprise system an economic system that has repeatedly proven to raise the standard of living for all.

To learn more about the new dawn in global eCommerce and how you can assist in delivering knowledge of this great solution to the many billions of poor seeking a better life, and how World Market can benefit the growth and success of every business and entrepreneur in both the developed and the developing countries visit this Blog and the World Market mall.

Moving To The 90% Market To Find Growth

Moving into the 90% market to find Growth



Global Distribution
I have read recent studies that show most vendors only offer their products to 10% of the world’s population. Why are you ignoring the other 90%? Why not go after at least 30%....or 50%? I want you to think out of the BOX! I want you to consider going after the full 100% of the market. I want you to consider reaching out for new opportunities and new growth!

You can initiate this reach out with minimal effort by using World Market as an additional global sales distribution channel. World Market allows you to easily increase your customer base, in a controlled manner. You can set your next goal at 2 million consumers or 50 million new consumers while adding countries and regions, as you need and desire. Markets and customer coverage is totally under your control.

World Market cross-border growth can be obtained with no capital investment and very little expense. You have the option of limiting countries and the size of your global world market reach, you get paid-in-cash, not reversible credits, you are paid immediately, you set the pricing and timing of your product sales. Plus, World Market selling is safe, simple, economical and effective.

To learn more about our unique market expansion opportunities and how World Market can benefit the growth and success of your business, I recommend you visit this Blog often and contact a World Market representative.

References:
http://www.internetworldstats.com/
http://www.internetworldstats.com/stats.htm

Join the Second Revolution of Ecommerce

You need to quickly join the Second Revolution of Ecommerce

Cross Border Sales
A lot of progress has occurred during the last 15 years of online retailing. But things are now accelerating. Over the next 15 years, progress will be enormous!

Once e-retailing or eCommerce was a playground for a few pure-play online merchants and catalog houses. Even repeated double-digit growth of online sales did not bring the big players and the general retailers. Physical stores were doing well and there was no incentive to move to eCommerce.

But the multi-year extended retail recessions, big changes in broadband service, the expansion of the smartphone population, and a change in consumer acceptance of online purchases, has caused the big retail chains and many mid-sized retailers to move to an eCommerce presence.

In the US, many big chains have made major moves and long-term commitments to eCommerce. Walmart announced a plan to overtake Amazon online (the number one e-retailer in the US), and J.C. Penny has now made eCommerce the center of its retail strategy. In addition, Amazon and others retailers have aggressively acquired smaller e-retailers. Now many of the bigger retail businesses are racing to be the leader in online sales, both in general merchandise and in specialty markets.

With the strong advancements in IT technology, and major capital investment in online infrastructures, the potential for eCommerce growth is free of technological limits and restrictions. The one remaining limitation to massive worldwide eCommerce growth is the limit imposed upon the retailers by the credit card payment industry.

I am most pleased to report that Pay-Online-With-CASH, ™ recently released by World Market, removes the last remaining obstacle to an explosion in online global sales.

The data is very clear. Consumers in the US, and other countries, are strongly moving to use the Web for shopping and purchases. During this latest recession eCommerce sales growth far exceeded in-store sales growth. This transfer away from in-store to online store sales is accelerating and all indications are that these are permanent changes.

Although the worldwide online shopping desire is growing and presents a huge potential for sales growth for all businesses, the existing online payment services are not able to service this demand. This limitation on growth is due to both the policies and the technology of the existing credit based online payment services.

In developing countries one finds that as high as 85% or more of the county’s population does not have a credit card or bankcard; and therefore, they have no current ability to pay for online purchases. There is clearly major user growth at Facebook and Twitter, and a lot of social networks, but the participating parties are not eCommerce consumers. Not because they do not have spendable dollars, or that they would not shop online; rather because they have no mechanism by which to pay for online purchases.

You will find that many of these unbanked and underbanked consumers have mobile phones, and even smartphones. You will find they have some level of purchasing power, but they have no direct means to pay for online purchases.

World Market with the unique, proprietary, “Pay-Online-With-CASH”™ service is about to change everything. It provides everyone, whether they are unbanked, underbanked or banked, the means and the infrastructure needed to make true cash purchases online. As a participating World Market vendor, your business receives:

• Instant worldwide cash settlements of online sales, without hassles.

• A simple to join and use, new distribution channel for the online sale of products and services.

• A proprietary loyalty payment system that eliminates most common risks from online sales, including chargebacks, retroactive rate hikes, cross-border sales fees, PCI problems, and other costs.

• A system that is truly global in nature and operations, which will greatly expand the customer base of every participating vendor; particularly in reaching countries with a strong desire to purchase products and services from foreign vendors. These are the customers that, to date, have been without a means of online payment for purchases.





Online sales

We welcome the opportunity to help you to join the “Second Revolution of Ecommerce.” We will help your business join the eCommerce community and commence cross-border and global online sales at World Market.

To gain the benefits of “Pay-Online-With-Cash”™ and the World Market Vendor services simply contact a World Marketing representative.

Using Flash Sales for Global Growth

Global Flash Sales work well in many countries 

I have been observing the new rage in online product promotion. You know how marketers love to repackage and re-introduce the same idea or concept. The new RAGE in online sales is the term “Flash Sales.” It is a repackaging of the concept formally known as “Deal-of-the-Day,” introduced by Amazon.com and Buy.com. According to sources, both buyers and sellers tout a Flash Sale as a win-win. Customers get a great deal, retailers can build brand loyalty and move product (Move It!) within a short span of time.

As the name boldly suggests, the most crucial feature of flash selling is to offer products at a low and maybe even a subsidized price. Also, the offers must be ‘abrupt,’ lasting for only – a brief time. Customers must avail the opportunity very quickly or lose the great value offered. From my experience if you want to observe the best visit Kohl’s retail and kohls.com. They are one of the great masters at Flash Sales which we have named Move It! selling.


Retail
The problem Kohl’s has in really pumping up its Flash Sales program, is geographic limitations. Kohl’s works the Move It! selling in the US only. The US is a great market, population 310 million and internet users 240 million, but it still places a large limitation on Kohl’s potential customer base.

By Kohl’s supplementing its existing market with World Market as an additional sales distribution channel, Kohl’s customer base could reach up to 2.4 billion. That is an increase of over 2 billion accessible customers. These customers can be added for no capital investment and very little expense.

By joining, Kohl’s type retailers would gain the option of controlling the size of the market reach, being paid-in-cash (not reversible cash), being paid immediately, and setting the pricing and timing of the Move It! deals. Plus, World Market service is simple, economical and effective. I do not advise Kohl’s, but if I did, I would recommend they seriously explore this opportunity. I would advice you the same, start today looking into adding this unique global sales and distribution channel.


http://en.wikipedia.org/wiki/Deal_of_the_day
http://www.nytimes.com/2011/06/20/business/media/20adco.html?_r=2 

http://money.cnn.com/2011/05/26/smallbusiness/flash_sales_ideeli_hautelook_gilt/index.htm
http://www.kohls.com/
http://www.internetworldstats.com/unitedstates.htm



Are you there yet? Why Not South America?

Part VI - World Market Brings You South America!

In my six part marketing series: “World Market Brings You,” I always reiterate Retail Rule Three: “The world needs your product- get it to them!”

Second, I remind everyone there are seven continents - Africa, Antarctica, Asia, Europe, North America, Oceania and South America.  Other than Antarctica, each represents a unique consumer marketplace that, with the help of World Market and payment by PinPay, is awaiting the arrival of your products.  Are you there yet?  We make it simple, so why NOT?


Market Expansion
Review these facts, do a little market research, and then try to convince me you should not be selling your products in South America! 

Product Presentation Delivery and Online Sales:  Except for Argentina with a 67% internet access rate, and Chile with 60%, Columbia 56% and Uruguay 56%, internet access rates in South American counties are around 40% or below.1 REF

Broadband internet service is more prevalent in the larger cities and with limited access in many rural areas.  If you are interested in country specific details about broadband service status or related internet access, see the South America market research – Telecommunications Market reports.2

But given these lower Internet accessibility rates; the continent still has 213 million internet users and an active base of eCommerce customers.  About 80 million of these users speak Portuguese and the balance, 133 million, speak Spanish.

Economic Status:  The South American continent is just beginning to obtain the infrastructure and broadband network services to enjoy and utilize eCommerce.   The consumer acceptance for eCommerce is there, they have the demand, and the hold back was the broadband infrastructure.

Argentina saw a 50% increase in eCommerce sales between 2010 and 2011 and according to the Cámara Argentina de Comercio Electrónico (Argentine Chamber of E-Commerce or CACE), estimates eCommerce sales in 2012 will grow by another 41% over 2011.3

The research firm e-bit reported that 53.7 million eCommerce purchases were made by Brazilians in 2011. In addition, in 2011 there were 9 million new eCommerce customers making a purchase for the first time online, and 61% of them were from the emerging middle income customer base.  According to the Cámara Colombiana de Comercio Electrónico (Colombian Chamber of E-Commerce), Colombia eCommerce sales will grow by 100% in 2012.3

Clearly, eCommerce in South America is still in its infancy.  However, online shopping is showing signs of accelerating growth. Regional retailers such as Americanas, Submarino and Shoptime have been aggressive in expanding their online presence to attract new online buyers. 4

More than half of South America’s eCommerce sales come from online buyers in Brazil, the continent’s largest economy. Brazil has a large internet population and an increasingly accessible broadband infrastructure. The country has also seen an increase in mobile internet users in recent years, which has helped propel the up-tick in the country’s eCommerce sales. Consumers in Brazil are experiencing an increase in disposable income, and show a higher incidence of credit card usage compared to other countries in South America.4

Question:  Brazil is currently one of the world’s five hottest growing economies.  If they are growing then their consumers are buying.  If they are buying should you be offering them your products? 

Continent Core Numbers:


Number of counties: 15 5

Population (2012 est.):  463.3 million5,6

Number of Internet users (6/12 est.):  213.1 million5,6

Other facts: See by each South American continent country in CIA Handbook and other reference sources.5,6

Your Objections to South American Expansion are:

Correct, except for Brazil, in general, South American middle and lower income customers do not have large amounts of discretionary income.  However, you do not need everyone to buy your products to make it advantageous to sell into South America.  Start with a few countries and expand your market footprint when you are ready.  When you are ready, adding another South American county to your World Market sales store takes about 5 minutes and there are no new fees.

Yes, they speak either Spanish or Protégées.  English is at best a second or third language.  In response, remember World Market offers product presentations in 66 languages, and if a buyer has the money and really wants your product, they will find a way to buy it and it will be with online CASH!

Accepted, you do not have any warehouses in South America.  We offer the services of many shippers that will professionally deliver your products any where in the world, including throughout South America.

No one will want your products.  In a continent with 15 countries and a total population of almost one-half billion, are you serious?  If you utilize your World Market sales store and offer a quality product for a fair price, you will find buyers.

If you have more objections, click on Support Center and submit a ticket to the sales team and they will be happy to assist in finding an acceptable solution.

The South American market is an emerging eCommerce opportunity that is growing every day.  In time it will be a major market.  It is wise to get in early and clearly 213 million customers is worth pursuing.  We are here to help- let’s move on it!


South America


References:

1
http://www.internetworldstats.com/stats10.htm

2 http://www.internetworldstats.com/south2.htm


3 http://latinlink.usmediaconsulting.com/2012/05/e-commerce-in-latin-america-spikes-by-nearly-43-percent/

4 http://www.emarketer.com/(S(t1dbt545e1mlujiknbqcinbo))/Article.aspx?R=1009339#OkFWjxz9J14ZdYzw.99

5 https://www.cia.gov/library/publications/the-world-factbook/wfbExt/region_soa.html

6 http://www.internetworldstats.com/stats2.htm

http://en.wikipedia.org/wiki/Continent

https://www.cia.gov/library/publications/the-world-factbook/

https://www.cia.gov/library/publications/the-world-factbook/rankorder/rankorderguide.html

The Clear Need To Reach Across Borders

Report finds: E-retailers need to reach across their borders
Worldwide ECommerce
The result of a recent 2012 eCommerce study, which surveyed 3,000 e-commerce businesses in Italy, reports online retail sales in Italy continue to grow faster than offline sales, but the results show retailers need to expand their reach into other countries. According to the survey results, one third of the Italian retailers have no sales outside of Italy.

The report concludes that, compared to the past, there is now a much greater need for Italian retailers to expand sales abroad. Retailers need cross-border expansion not only to increase revenues, but also to create an economics of scale sufficient to counter the growing international competition.

Although this study was limited to Italy, from my review of the conditions, if studies were conducted in almost any country, it is likely the same results and conclusions would be found.

If you are a merchant in Italy, I can assure you that individuals and businesses in the EU, North America, Asia, and many countries throughout the world are interested in buying your products.

By using World Market as your online marketing, promotion and sales service, it is simple to quickly expand your sales market to reach over 235 countries and territories, without payment fraud losses.

Reference:
http://www.internetretailer.com/2012/04/26/many-italian-e-retailers-stick-close-home

Are You There Yet? Why Not Oceania?

Part V - World Market Brings You Oceania!

In my six part marketing series: “World Market Brings You,” I always reiterate Retail Rule Three: “The world needs your product- get it to them!”

Second, I remind everyone there are seven continents - Africa, Antarctica, Asia, Europe, North America, Oceania and South America. Other than Antarctica, each represents a unique consumer marketplace that, with the help of World Market and payment by PinPay, is awaiting the arrival of your products. Are you there yet? We make it simple, Why NOT?


Opportunity
Review these facts, do a little market research, and then try to convince me you should not be selling your products in Oceania!

Product Presentation Delivery and Online Sales: To understand the significance of growth opportunity arising in Oceania, you need to gain a brief awareness of M2M (Machine-to-Machine) and the Australia NBN (National Broadband Network) project. In short, Australia/Oceania is evolving into the test-bed, the world’s incubator, for a major global upgrade in the usage and application of the Internet. This major evolution of the Internet is currently being referred to as the “Internet of Things (IoT).” All vendors, you need to grasp this significant event: This is major and you really need to start selling into this continent and be part of this test-bed.1

I want to make it clear, the ‘Internet of Things’ is going to be a really, really big global game-changer. It will transform every single sector of society and the economy. It is going to move us all, like it or not, to the next generation of communication and connection. The NBN project is one gigantic cloud computing application. As this new-next generation emerges, new markets, new businesses, and even totally new industries – will be born. This is one of the reasons so many major companies are increasing their presence in Australia. The NBN has, by default, become a leading global incubator and test-bed for the development of the Internet of Things.2

Economic Status: Forecast are for the number of NBN connected M2M devices will grow to somewhere between 25 million and 50 million by 2020. From a very low level, this M2M market will double again in 2012 and this will most likely also be the case in 2013. Pilot of the Internet of Things applications projects are underway in the EU, North Americas and Asia, but Australia will be the lead dog for at least the next 5 years.2

A basis element of the Internet of Things is M2M. Machine to Machine (M2M) refers to technologies that allow both wireless and wired systems to communicate with other devices of the same ability. M2M uses a device (such as a sensor or meter) to capture an event (such as temperature, inventory level, etc.), which is relayed through a network (wireless, wired or hybrid) to an application (software program), that translates the captured event into meaningful information (for example, items need to be restocked). Such communication was originally accomplished by having a remote network of machines relay information back to a central hub for analysis, which would then be rerouted into a system like a personal computer.3

However, modern M2M communication has expanded beyond a one-to-one connection and changed into a system of networks that transmits data to personal appliances. The expansion of IP networks across the world has made it far easier for M2M communication to take place and has lessened the amount of power and time necessary for information to be communicated between machines. These networks also allow an array of new business opportunities and connections between consumers and producers in terms of the products being sold (eCommerce).3

Leaving the high tech future and looking at today’s Oceania eCommerce marketplace, during 2012 online spending continued to grow, both by businesses and consumers. Driving the spending is often mobile devices where purchases can be made on a whim or as the need arises and by comparison shopping using the mobile device.4

Question: Do you understand the benefits of being there, in the eCommerce market place, as the Internet of Things becomes an established commercial norm? Vendors, this is a product branding opportunity of potentially immeasurable value? Do you understand the magnitude of this branding opportunity; you really need to begin selling your products in the Oceania continent..


Continent Core Numbers:

Number of counties: 27 5

Population (2012 est.): 35,903,569 6

Number of Internet users (6/12 est.): 24,287,919 6

Other facts: See by each Oceania continent country in CIA Handbook and other reference sources.5

Your Objections to Oceania Expansion are:

You do not understand the Internet of Things and how selling in the Oceania marketplace is an important benefit to your business and product sales. Re-read this Blog, research the references, and Google the subjects: The Internet of Things, M2M and NBN. If you still can not see the future, or do not have the time to do the research, then just trust me and start selling your products in Oceania.

True, the middle and lower income consumers living in many of the smaller island countries in Oceania do not have large amounts of discretionary income; but residents in the large population counties in Oceania have adequate discretionary income to buy nearly anything. You do not need everyone to buy your products to make it advantageous to sell into Oceania. Start with Australia and New Zealand, and expand your market footprint into other Oceania countries when you are ready. When you are ready, adding an Oceania county to your World Market sales store takes about 5 minutes and there are no new fees.

True, in some of the Oceania island countries, English in not used as the primary language; but World Market does offer product presentations in 66 languages, and Australia and New Zealand use English as their official language.

Alright, you do not have a warehouse in Australia or the other Oceania island countries; but there are many shippers that will professionally deliver your products any where in the world, including the small remote island counties in Oceania.
Oceania

No one will want your products? Are you serious? In a continent with 27 countries and a total population of over 35 million, and all of the smaller remote countries with no Home Depot, Walmart, Shoemart, or other major retailer, those residents are hungry for your products. Setup you store at World Market, offer a quality product at a fair price and you will find shoppers.

If you have more objections, click on Support Center and submit a ticket to the sales team and they will be happy to assist in finding answers and an acceptable solution.

Oceania is an important market; Australia is on the leading edge, the incubator of the “Internet of Things.” This is major and you really need to start selling into this continent and be part of this test-bed.

World Market is here to help- let’s move on this- the Internet of Things is coming!



References:
1 http://www.budde.com.au/Research/Australia-National-Broadband-Network-Analysis-2012.html

2 http://www.budde.com.au/Research/Australia-M2M-and-The-Internet-of-Things.html

3 http://en.wikipedia.org/wiki/Machine_to_machine

4 http://www.budde.com.au/Research/Australia-E-Commerce-Marketing-and-Advertising.html?r=51

5 https://www.cia.gov/library/publications/the-world-factbook/wfbExt/region_aus.html

6 http://www.internetworldstats.com/stats6.htm

http://en.wikipedia.org/wiki/Continent

https://www.cia.gov/library/publications/the-world-factbook/

https://www.cia.gov/library/publications/the-world-factbook/rankorder/rankorderguide.html

Retail Rule Two: Move Product And Move More Product

Retail Rule Two: No money can be made unless you move product, so… Move It! Move It! Move It!”

Targeted Market Immersion
I’ve witnessed many cases where retailers get so involved with marketing, sales strategies, ad program designs, and all the other important selling and business operating issues that they miss the only point that counts: “Move It! Move It! Move It!”

If your listed product is not moving you’re not making money. You better fix that problem immediately. Just because online sales do not incur the costs of a store clerk’s salary, does not change the core purpose of making money in retail sales. Retail sales makes money on each product sold to the consumer, NOT on the number of pictures that can be displayed at an eCommerce store.

One can go through all types of detailed cost benefit analysis and create all kinds of charts and graphics – but the end result is, “Get that product sold and out the door!” The quicker the better! The question is how? The answer? Any way that works. The simple approach is to slash the price for a short quick sale and tell the consumer they are getting an amazing deal.

Whether it is a moderate or big price slash, make the sale good for only a few days and then end it! If any stock is left, raise the price back to the normal price so the shoppers learn you mean what you say. Wait a little while and do another powerful sales offer again.

Always remember: Move It! Some cash flow today on many items is much better than a few sales over a longer period of time.

World Market provides you with three great ways to offer sales and to move products. First, at any time you can directly change the listed and offered price of the product, make sure you tell customers about the new great bargain. Second, use the great discount sales features offered at World Market to move one specific item, or many items. Third, use the electronic coupon sales program provided by World Market.

To enhance your “Move It!” program, World Market allows you to augment and integrate four important marketing techniques and sales campaign programs. These unique programs include:

1.    Country Targeted SKU Pushing

2.    Cross-Border Customer Hopping

3.    Targeted Market Immersion

4.    Focused Market Expansion.

Continue following this blog, or visit www.worldmarket.pinpay.co for more information about our Move It! program.

Reference:

http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2239
http://en.wikipedia.org/wiki/Retailing

Multi-Brand Marketing Approach to Increased Sales

Using Multiple Brand Marketing to maximize product appeal and increase average transaction amounts



Multiple brad marketing
In a few Blogs we have briefly addressed a few business approaches and market strategies designed to increase your eCommerce sales and revenues. The topics have included: (a) high end selling, (b) low price leader selling, (c) great sales image, and (d) overstock selling.

The multiple brand market strategy is what I like to refer to as: “Divide and Conquer.” That is dividing your business image into two, three or more brand images. The general public does not need to know all the brand images or business names are a part of a single entity. You can create “Multiple Brands” with just band names, or go as far as to setup separate and unique businesses as affiliates of the original entity for each brand.

For example, using a single business entity, create two or more business names, or “doing business as” (DBA) names. To proceed, setup one business name, trade name or brand name to support and sell as the high end seller, another as the low price leader seller, another business name, trade name or brand name as the great sales seller, and another as the overstocked seller.

If you desire, and it is advantageous to you goals and mission of increasing market coverage (the market footprint), you can setup two or more of these entities or multiple brand names in the same product category.

However you approach this, the objective is to have the same business entity create and operate multiple customer images and multiple market strategies all operated by a single business team. This approach saves operating costs, while assuring you can cater to the needs of one or more customer segments of the market footprint you are addressing.

You do not need to be a big box store to use Multiple Brand Marketing. It can work just as great for a one man or one women vendor, as for a very large multi-national organization.

In the US, an example of a large entity using Multiple Brand Marketing is Sears stores. The Sears holding company operates a number of band names and business entities. In some cases the entities are actually affiliated operating companies, and in others, they are uniquely identified by a band name.

For example, Sears has a brand of tools, “Craftsman,” that is sold not only by Sears but by other resellers. It is known as a fair priced high quality tool that if it ever breaks, in your life time, you can exchange it for a new one FREE!

Sears operate Sears.com as a quality product mid-priced retail online store with many products. Sears operates Kmart.com as a low price leader competing against Walmart.com. Sears operates Sears Parts Direct as the place to find the original part you need. Sears also operates as separate brands: Mygofer.com, Lands’ End, Sears Home Services, Kenmore Appliances, The Great Indoors, and Sears Outlet.

In this example of Multiple Brand Marketing you will find Overstocked Marketing (Sears Outlet), Low Price Leader (Kmart), High End Marketing (Land’s End and Sears Home Services), and Great Sales Image (Sears). Also, within this Sears mix are some multiple brand marketing concepts and topics we have not yet addressed.

Low price leader Sears is not the most successful entity at utilizing the Multiple Brand Marketing approach. There are a number of reasons for their less than stellar performance. However, they are a great example of the structuring and the deployment of a Multiple Brand Marketing strategy.

Although the Sears group is experimenting with cross-border sales, it has, to date, limited the scope of it’s global foot print coverage. In my opinion, Sears would benefit greatly from utilization of World Market as a supplemental distribution channel for many of their multiple brands. Use of World Market with direct, simple and effective access to 2.4 billion potential consumers, who pay in cash, could jump start their lagging sales growth.


The same is true for your business! Whether you chose to begin to use Multiple Brand Marketing or some other market strategy, using World Market as an additional distribution channel to your business is a wise move and successful decision.

We welcome the opportunity to help you grow. To learn more about Multiple Brand Marketing, Established Markets, Emerged Markets, Emerging Markets, and Seedling Markets continue to monitor this Blog.

References:
http://www.sears.com/?sid=ISx20070515x00001a&psid=13x31421
http://www.businessdictionary.com/definition/multi-brand-strategy.html
http://www.faltos.com/multi-brand-marketing-strategy-to-differentiate-the-different-survival-loreal-cosmetics-l3/
http://design-marketing-dictionary.blogspot.com/2009/10/multibrand-strategy.html


Are You There Yet? Why Not North America?

Part IV - World Market Brings You North America!


In my six part marketing series: “World Market Brings You,” I always reiterate Retail Rule Three: “The world needs your product- get it to them!”

Second, I remind everyone there are seven continents - Africa, Antarctica, Asia, Europe, North America, Oceania and South America. Other than Antarctica, each represents a unique consumer marketplace that, with the help of World Market and payment by PinPay, is awaiting the arrival of your products. Are you there yet? We make it simple, Why NOT?

Are you there yet?
Review these facts, do a little market research, and then try to convince me you should not be selling your products in North America! For the purpose of this analysis all Central America and Caribbean countries are included in the North American continent.

Product Presentation Delivery and Online Sales: Delivery of eCommerce services over broadband internet in the United States and Canada is available to about 80% of the population. Greenland, Mexico, Central America and the Caribbean have lower population access rates but each year coverage increases.

Economic Status: The US is in a recession, and many foresee a long and slow recovery. The growth in retail sales is not expected to significantly increase for the next four years. However, eCommerce (retail and wholesale online sales) has and is expected to continue to show year after year sales growth. This growth will be obtained from the theft, or at the expense, of in-store sales.2

According to new sales estimates from eMarketer, Canadian eCommerce sales growth will outpace that of the United States from now through at least 2016. The research firm estimates Canadian eCommerce sales will grow 14.3% this year (2012) versus 13.8% in the United States. Sales growth is expected to slow each year through 2016, but Canada eCommerce sales growth will still run slightly ahead of the United States. Estimates put Canadian growth in 2016 at 11.0% and U.S. growth at 9.4%.1

Online sales of apparel and accessories are now growing faster than any other eCommerce product segment, and will help US retail eCommerce sales grow by 15.4% in 2012. Online sales of US apparel and accessories, a category where shoppers usually desire to touch, feel and try on before buying, will grow 20% in 2012.3,4

In the US and Canada eCommerce markets, computers and consumer electronics remain the largest single category of online spending. The tech-focused product segment will grab nearly a 22% share of eCommerce sales this year, and continue to grow as a percentage of the annual totals through 2016. On the other end of the spectrum, online food and beverage sales will grow 17% in 2012, and remain the smallest growth eCommerce category in 2012.3,4

New figures released by eMarketer show some robust projections for the eCommerce market in Mexico. Compiled in October 2011, the figures show Mexico’s eCommerce sales growing by 32% in 2011 and projected growth of 25.8% in 2012. These forecasts are similar to the projection made by the Asociación Mexicana de Internet (AMIPCI), which forecast eCommerce growth of 28% for Mexico in 2012. Given these developments, eMarketer has forecasted a 20.7% compound annual growth rate for Mexico’s eCommerce market between 2010 and 2015.5

Question: It is clear in the power house market of the US, the general economy will be going no where for years; but eCommerce sales in all of North America is growing, and growing very well. Ask yourself, when a market is growing at rates of from 10% to 25% per year, should you not be participating? Does it make sense to stay out when it is simple and cheep to enter the marketplace? Are you aware with these types of annual growth rates there is plenty of room for a new vendor, and a new product, to enter, get transaction, and grab market share? If you are in the North America markets, you need to expand, if you are not, you need to be!


Continent Core Numbers:

Number of counties: 34, includes Caribbean and Central America6,7

Population (2012 est.): 478.6 million6,7,8

Number of Internet users (6/12 est.): 315.6 million8

Other facts: See by each North American continent country in CIA Handbook and other reference sources.6, 7

Your Objections to North American Expansion are:

Yes, in Mexico, Central America and the Caribbean countries the lower and middle income consumers do not have large amounts of discretionary income. But out of the 315 million in the group about 275 million have some discretionary funds and are very adept at buying products online and using USD. Start with the US and Canada markets and move to the Spanish speaking markets when you are ready. I can assure you most North American consumers love to buy direct from the manufacture and vendor, and will buy unique and quality products from every country in the world. You need your products to be in the North American market.

Yes, these consumers speak English and Spanish; and World Market operates in English, but World Market does offer product presentations in 66 languages, and if a buyer has the money and really wants your product, they will find a way to buy it; and it will be with online CASH! If you are a vendor who has difficultly with English, find an English speaking helper, you need to be in the North American market.
North America

No warehouse located in North America. Not a problem, there are many shippers that will professionally deliver your products any where in the world, including all of the North American countries.

Will the North Americans want and buy your products? In a very consumer oriented, and maybe the wealthiest continent in the world, offer a quality product at a fair price and you will find many buyers.

If you have more objections, click on Support Center and submit a ticket to the sales team and they will be happy to assist in finding an acceptable solution.

The eCommerce segment of the North American market is growing every day and can be a valuable addition to your business growth plans, we are here to help- let’s move on it!


References:

1 http://www.internetretailer.com/2012/09/07/canadian-e-commerce-sales-growth-exceeds-us-growth

2 http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

3 http://www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-sales-growth/#kwfoirQdrL3qdvQb.99

4 http://www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-sales-growth/

5 http://latinlink.usmediaconsulting.com/2012/04/e-commerce-in-mexico-will-grow-by-25-percent-in-2012/

6 https://www.cia.gov/library/publications/the-world-factbook/wfbExt/region_noa.html
The CIA does not include Central America and the Caribbean into the North American continent, for this brief analysis we do include them and the South America continent excludes these countries.

7 https://www.cia.gov/library/publications/the-world-factbook/wfbExt/region_cam.html

8 http://www.internetworldstats.com/stats2.htm

http://en.wikipedia.org/wiki/Continent

https://www.cia.gov/library/publications/the-world-factbook/

https://www.cia.gov/library/publications/the-world-factbook/rankorder/rankorderguide.html