Dr. Glenn Gearhart CEO of World Market Vendor Services, Inc. provides News and Commentary

Are You There Yet? Why Not Oceania?

Part V - World Market Brings You Oceania!

In my six part marketing series: “World Market Brings You,” I always reiterate Retail Rule Three: “The world needs your product- get it to them!”

Second, I remind everyone there are seven continents - Africa, Antarctica, Asia, Europe, North America, Oceania and South America. Other than Antarctica, each represents a unique consumer marketplace that, with the help of World Market and payment by PinPay, is awaiting the arrival of your products. Are you there yet? We make it simple, Why NOT?

Review these facts, do a little market research, and then try to convince me you should not be selling your products in Oceania!

Product Presentation Delivery and Online Sales: To understand the significance of growth opportunity arising in Oceania, you need to gain a brief awareness of M2M (Machine-to-Machine) and the Australia NBN (National Broadband Network) project. In short, Australia/Oceania is evolving into the test-bed, the world’s incubator, for a major global upgrade in the usage and application of the Internet. This major evolution of the Internet is currently being referred to as the “Internet of Things (IoT).” All vendors, you need to grasp this significant event: This is major and you really need to start selling into this continent and be part of this test-bed.1

I want to make it clear, the ‘Internet of Things’ is going to be a really, really big global game-changer. It will transform every single sector of society and the economy. It is going to move us all, like it or not, to the next generation of communication and connection. The NBN project is one gigantic cloud computing application. As this new-next generation emerges, new markets, new businesses, and even totally new industries – will be born. This is one of the reasons so many major companies are increasing their presence in Australia. The NBN has, by default, become a leading global incubator and test-bed for the development of the Internet of Things.2

Economic Status: Forecast are for the number of NBN connected M2M devices will grow to somewhere between 25 million and 50 million by 2020. From a very low level, this M2M market will double again in 2012 and this will most likely also be the case in 2013. Pilot of the Internet of Things applications projects are underway in the EU, North Americas and Asia, but Australia will be the lead dog for at least the next 5 years.2

A basis element of the Internet of Things is M2M. Machine to Machine (M2M) refers to technologies that allow both wireless and wired systems to communicate with other devices of the same ability. M2M uses a device (such as a sensor or meter) to capture an event (such as temperature, inventory level, etc.), which is relayed through a network (wireless, wired or hybrid) to an application (software program), that translates the captured event into meaningful information (for example, items need to be restocked). Such communication was originally accomplished by having a remote network of machines relay information back to a central hub for analysis, which would then be rerouted into a system like a personal computer.3

However, modern M2M communication has expanded beyond a one-to-one connection and changed into a system of networks that transmits data to personal appliances. The expansion of IP networks across the world has made it far easier for M2M communication to take place and has lessened the amount of power and time necessary for information to be communicated between machines. These networks also allow an array of new business opportunities and connections between consumers and producers in terms of the products being sold (eCommerce).3

Leaving the high tech future and looking at today’s Oceania eCommerce marketplace, during 2012 online spending continued to grow, both by businesses and consumers. Driving the spending is often mobile devices where purchases can be made on a whim or as the need arises and by comparison shopping using the mobile device.4

Question: Do you understand the benefits of being there, in the eCommerce market place, as the Internet of Things becomes an established commercial norm? Vendors, this is a product branding opportunity of potentially immeasurable value? Do you understand the magnitude of this branding opportunity; you really need to begin selling your products in the Oceania continent..

Continent Core Numbers:

Number of counties: 27 5

Population (2012 est.): 35,903,569 6

Number of Internet users (6/12 est.): 24,287,919 6

Other facts: See by each Oceania continent country in CIA Handbook and other reference sources.5

Your Objections to Oceania Expansion are:

You do not understand the Internet of Things and how selling in the Oceania marketplace is an important benefit to your business and product sales. Re-read this Blog, research the references, and Google the subjects: The Internet of Things, M2M and NBN. If you still can not see the future, or do not have the time to do the research, then just trust me and start selling your products in Oceania.

True, the middle and lower income consumers living in many of the smaller island countries in Oceania do not have large amounts of discretionary income; but residents in the large population counties in Oceania have adequate discretionary income to buy nearly anything. You do not need everyone to buy your products to make it advantageous to sell into Oceania. Start with Australia and New Zealand, and expand your market footprint into other Oceania countries when you are ready. When you are ready, adding an Oceania county to your World Market sales store takes about 5 minutes and there are no new fees.

True, in some of the Oceania island countries, English in not used as the primary language; but World Market does offer product presentations in 66 languages, and Australia and New Zealand use English as their official language.

Alright, you do not have a warehouse in Australia or the other Oceania island countries; but there are many shippers that will professionally deliver your products any where in the world, including the small remote island counties in Oceania.

No one will want your products? Are you serious? In a continent with 27 countries and a total population of over 35 million, and all of the smaller remote countries with no Home Depot, Walmart, Shoemart, or other major retailer, those residents are hungry for your products. Setup you store at World Market, offer a quality product at a fair price and you will find shoppers.

If you have more objections, click on Support Center and submit a ticket to the sales team and they will be happy to assist in finding answers and an acceptable solution.

Oceania is an important market; Australia is on the leading edge, the incubator of the “Internet of Things.” This is major and you really need to start selling into this continent and be part of this test-bed.

World Market is here to help- let’s move on this- the Internet of Things is coming!

1 http://www.budde.com.au/Research/Australia-National-Broadband-Network-Analysis-2012.html

2 http://www.budde.com.au/Research/Australia-M2M-and-The-Internet-of-Things.html

3 http://en.wikipedia.org/wiki/Machine_to_machine

4 http://www.budde.com.au/Research/Australia-E-Commerce-Marketing-and-Advertising.html?r=51

5 https://www.cia.gov/library/publications/the-world-factbook/wfbExt/region_aus.html

6 http://www.internetworldstats.com/stats6.htm