Dr. Glenn Gearhart CEO of World Market Vendor Services, Inc. provides News and Commentary

The Clear Need To Reach Across Borders

Report finds: E-retailers need to reach across their borders
Worldwide ECommerce
The result of a recent 2012 eCommerce study, which surveyed 3,000 e-commerce businesses in Italy, reports online retail sales in Italy continue to grow faster than offline sales, but the results show retailers need to expand their reach into other countries. According to the survey results, one third of the Italian retailers have no sales outside of Italy.

The report concludes that, compared to the past, there is now a much greater need for Italian retailers to expand sales abroad. Retailers need cross-border expansion not only to increase revenues, but also to create an economics of scale sufficient to counter the growing international competition.

Although this study was limited to Italy, from my review of the conditions, if studies were conducted in almost any country, it is likely the same results and conclusions would be found.

If you are a merchant in Italy, I can assure you that individuals and businesses in the EU, North America, Asia, and many countries throughout the world are interested in buying your products.

By using World Market as your online marketing, promotion and sales service, it is simple to quickly expand your sales market to reach over 235 countries and territories, without payment fraud losses.