Dr. Glenn Gearhart CEO of World Market Vendor Services, Inc. provides News and Commentary

Focused Market Expansion In Bad Economic Times

Bad economic times are absolutely the best time to initiate Focused Market Expansion


In this current poor economy, many businesses view the future as somewhat uncertain and even scary. Most businesses have responded by cutting back, stopping any efforts at expansion to hunker down and hope to ride out the economic storm. That is human nature, instinct, and is often good advice in many situations. But, from my experience, that is NOT good advice in today’s business world.

There are many stories about the business owner that chose to expand in bad economic times, succeeded in grabbing a large market share, and upon economic recovery became the market leader. This “growth-in-bad-times” or “Bad Times Growth” approach must be followed with common sense, not reckless disregard.

If your business manufacturers, supplies, distribute, sells, or resell any product that can be purchased by internet or smartphone users, I believe this is your time to SHINE! Using the new World Market advanced technology, tools, and platform, as a vendor, you have all you need to repeat history and grab large market share while your competitors are hunkered down. You can create this success story with a very limited capital expansion and marketing budget. You can fully control and manage all aspects of the focused market share expansion.

Focused Market Expansion is exactly that, the establishment and implementation of an expansion of sales and delivery of your products to a new segment of customers or a new country or region of the world. It is focused as to your marketing and sales efforts and resources. You are in control and such focus is managed and controlled to avoid wastes of capital and resources. It’s a controlled approach to sales growth as opposed to the shotgun approach. The shotgun approach is a traditional approach to sales growth, which can be very effective in certain situations.


Market Expansion
Without major capital expense, investment in resources, time or manpower, World Market delivers all the tools, technology, platform and opportunity to quickly implement and reap the rewards of a Focused Market Expansion of your customer base and sales revenues.

The setup process is simple, quick and economical. You are in full control of what you choose to sell, in which countries, regions or areas, the price you charge, the fulfillment and shipping services you employ, and the price discounts and sales promotions you utilize.

With each sale you receive paid-in-cash, from a cash-based payment, not reversible credits. You receive payments immediately and you set the pricing and timing of all product and sales deals. Plus, vendors find it is simple, economical and effective.

This opportunity is an awaiting success story for every eCommerce potential vendor in every country, both developing and developed. I recommend, if your business is focused on sales to the US or the EU customer markets, you really need to move on this now.


References:

http://insights.mastercard.com/2011/12/21/ignoring-cross-border-ecommerce-leaves-lots-of-money-on-the-table/

http://www.slideshare.net/pitneybowes/ecommerce-revenue-growth-through-crossborder-sales-pitney-bowes

http://www.slideshare.net/eshopexpo/helping-merchants-boost-crossborder-ecommerce-sales-12266865